The Ultimate Creative
The Ultimate Creative
10 ways to repurpose your podcast content like a boss!
Sick of wasting time on your content? Well why the heck aren’t you reusing your podcast to make your life easier? In this episode I’m sharing my top 10 ways to repurpose your podcast content like a boss!
If you haven’t already, start by listening to episode 34 - using your podcast as a content map. This will help you organize your content properly to support your goals. Once you’ve done that, dive into this super cool list!
1. Blog post!
Take your show notes and embellish the story a bit to turn it into an SEO optimized blog post!
2. Audiograms!
Take a short 30-60 second clip from each episode and turn it into an audiogram! I’ve got a full tutorial that shows you exactly how to do that using an app called Headliner.
3. Quote Graphics
These are SO powerful, and people eat them up on social media! If you say something particularly profound, make a quote graphic out of it!
4. Social Captions
Pull content directly from your show notes to create social media captions!
5. An email for your list!
Truly this is a no-brainer, it’s an easy way to stay engaged with your email list and stay top of mind, so that when it’s time to sell an offer, you’ve already got their attention!
6. An email funnel!
If you’ve got an offer you promote once in a while and a freebie lead magnet that is intended to drive people to that offer, you can take old episodes and turn them into a nurture funnel that continues to provide value to newcomers to your circle.
7. An online course!
Got an old course? Why not grab the audio from the recordings and create a hands on episode that teaches your audience how to do something!
8. IG Lives and FB Lives!
This is a great way to do double duty with your time and energy.
9. Group Coaching Sessions
This can be really effective if you are a coach or service provider and you’re on group coaching calls a LOT.
10. Highlight Reels!
Every year or every quarter, share a highlight reel of the best episodes throughout the year!
And that’s it! To put this into action, download my 52 Week Content Planning Template to start planning your content while staying organized.
Highlights:
- 01:31 - Blog posts
- 02:18 - Audiograms - use headliner!
- 03:00 - Quote Graphics
- 03:32 - Social Captions
- 04:43 - An Email For Your List
- 05:59 - An Email Funnel
- 06:55 - An Online Course
- 08:05 - IG Lives and FB Lives
- 08:28 - Group Coaching Sessions
- 09:07 - Highlight Reels
Links mentioned in this episode:
- Episode 34 - Using your podcast as a content map: https://theultimatecreative.com/using-your-podcast-as-your-content-map
- How to create an audiogram with Headliner: https://theultimatecreative.com/how-to-make-an-audiogram-with-headliner/
Work with me!
Podcast Production: https://theultimatecreative.com/podcasting
Podcast Strategy: https://theultimatecreative.com/podcast-coaching
Follow me on Instagram at @the_ultimatecreative and don’t forget to rate, review and subscribe to Ultimate Podcast Marketing wherever you get your podcasts!
[00:00:00] You're listening to Ultimate Podcast Marketing the podcast about podcasting on this show. We talk about how to turn your passion into a podcast that can earn money, fill up your sales funnel and help you gain super duper confidence along the way. I'm your host, Emily Milling. Podcaster marketer, producer and lover of all things podcasting.
[00:00:22] Welcome to another episode of Ultimate Podcast Marketing. Okay. There is some weird energy happening in my brain right now. I am your host and podcast, producer and podcast coach my new title, Emily Milling. And today we're talking about 10 ways to repurpose your podcast content like a boss.
[00:00:44] Are you sick of wasting your time on content? Well, why the heck aren't you reusing your podcast to make your life easier, huh? In this episode, I'm sharing my top 10 ways to repurpose your podcast, content like loss, which is what I just said, but I thought I should just drive it home, right? Because why not?
[00:01:01] Repetition. Isn't that a marketing thing. Okay. So full disclosure. I haven't eaten dinner. I feel, I think that's probably why I'm like a little bit loopy right now, which is a little bit, but that means you're in for a super fun high energy show. And I'm really excited about this before I get into this. If you haven't already.
[00:01:18] You should start by listening to episode 34 of this podcast, using your podcast as a content map, this is going to help you organize your content properly to support your goals. And then once you've done that, you can dive into this super cool list.
[00:01:31] Number one: blog posts. Take your show notes and embellish the story a bit to turn it into an SEO optimized blog post.
[00:01:39] I do this with. Every episode in the blog post, you're going to make sure you've embedded a podcast player right at the top with the corresponding episode, then you're going to use the blog post link to share in your social feeds, the more traffic you drive to your website, the better. Search engines.
[00:01:55] Love it. If you need an example of any of these, by the way, you can head over to my website, the ultimate creative.com. What I'm sharing with you here is literally exactly how I repurpose all of my content. You can also find the link in the show notes. We'll take you to this episode page on the website, which has the embedded player anyway.
[00:02:16] And the blog post. Anyway.
[00:02:18] Number two: audio grams. Take a short 30 to 60 second clip from each episode and turn it into an audio gram. And I've got a full tutorial that shows you exactly how to do that. Using an app called headliner. You can find that link again in the show notes. So you're going to create an audio gram that is sized for each platform that you plan to share too.
[00:02:38] So for example, if you want to share to your stories, you'll create a vertical one. If you want to share to YouTube, you'll create a horizontal audio gram. Speaking of which headliner will automatically create audio grams with your podcasts RSS feed so that you can just post entire episodes directly to YouTube.
[00:02:54] Well, YouTube channel content is there. It's done the end. All right.
[00:03:00] Number three: quote graphics. These are so powerful and people eat them up on social media. If you say something particularly profound, and I don't think this is the episode where I'm going to say anything, particularly profound. Make a quote graphic out of it and share it everywhere, do this for your guests as well.
[00:03:19] And if you need some help, figuring out how to do that for your guests. Listen to the last episode, which talks about using guests to grow your audience.
[00:03:31] Number four: social captions. You can pull content directly from your show notes to create social media captions. I like writing more long form and giving my followers and outline of the key highlights of an episode.
[00:03:43] So they know exactly what they're in for is digestible and is providing value even with a summary. And it's dead easy. And now I want to add. Number four a, which is a bonus. So another thing that I do for social media is I will take highlights of each episode or little pieces that I think are really helpful and I'll create like a carousel post.
[00:04:05] And if you've seen my Instagram, you've probably seen these before, but these are actually really good at creating more engagement. I am finding because the swipe through with the carousel is like, step one. Hit record. Step two, talk into the microphone. Step three, stop recording. Like these really simple carousel posts that I make that show people step-by-step what to do using the highlights from an episode are so effective and you can create them in Canva and it takes you like five minutes. Cause you've already actually written the text down in your show notes. You've written those highlights down. It's all done.
[00:04:41] Number five: an email for your list.
[00:04:45] Okay. Truly this is a no brainer. It's a really easy way to stay engaged with your email list. Hello, nurturing and stave top of mind so that when it's time to sell an offer, you've already got their attention. Not to mention email is a great way to get people, to actually listen to your podcasts, especially if they're clicking through to the blog posts that you've written to go along with it.
[00:05:05] Am I right? Am I right, we're coming full circle here. We gotta be holistic with our content planning. We got to make it work for us. I like to write my emails similarly to my social posts, but with a bit more of a story, if I can. And I like to personalize it a little bit. Typically I'll write my emails the same day, my podcast air, so that I can talk about topical things, make it really friendly and fun.
[00:05:26] And relate it back to what's going on in the world or in my world or in their world, whatever it happens to be because I'm copying and pasting. Most of that content. All I really need to do is write like something I would say to a friend, if I'm like, Oh, you should totally listen to this episode it covers blah, blah, blah thing I copied and pasted. Great. Thank you. Have a great day. Bye. I guess is how I would end that email. It's not, you will write a much better email than what I've just described. Okay.
[00:05:54] Continuing on the email, train number six: an email funnel. So while we're on it, if you've got an offer that you promote, once in a while, and a freebie lead magnet that is intended to drive people to that offer, you can take old episodes and turn them into a nurture funnel that continues to provide value to newcomers, to your circle.
[00:06:13] Remember not everyone getting those freebies has heard every episode. So why not share that out? What I also find is every time I'm relaunching an offer, I can build on that. Nurture funnel that I'm sending out to people every couple of weeks or so with these stories, these transformation stories with the new content that I have created from the new launch, right?
[00:06:36] So I'm just building and building and building upon it. And again, because people haven't seen all of the content or listen to all of the podcasts, it's still new to them. And it could also be a good opportunity to re-listen to things if it happens to be particularly important at that time. Right.
[00:06:53] Number seven: an online course.
[00:06:56] So if you've got an old course or something that you're not promoting anymore, but it's got some great content. Why not grab the audio from those recordings and create a hands-on experience that teaches your audience how to do something better yet you can use one or two of the first videos in your course to give people a sample of what it would be like to join your course.
[00:07:14] Boom, boom, boom. We're just raking in all kinds of time and money right now, Kirsten Jordan, over at perfectly imperfect social podcast, who I reference a lot on this podcast. I'm realizing used some case studies from her course as early podcast episodes. So you could do that to use your podcast episode as case studies for your students. I did that in podcast rocket. I shared out a couple of stories that I thought would be really helpful at particular times of the program. So in week one, I shared out Nicola home's episode, which talks all about getting through that first initial, like overwhelmed feeling of there's too much to plan, I don't know what to do, and how she got through it. And what happened after that. So that the students were able to hear like, Oh, okay. I can do that too. It was actually really, really effective.
[00:08:03] Number eight: IG lives and Facebook lives. This is a great way to do double duty with your time and energy. And in fact, it's how Liat Horovitz kicked off her podcast.
[00:08:14] She took existing recordings from her famed Minx Your Morning IG lives, and we turn them into podcast episodes. She recorded an intro to explain that it was originally alive, and then we put them out into the world.
[00:08:26] Number nine: group coaching sessions. This can be really effective if you are a coach or a service provider and you're on group coaching calls all a lot.
[00:08:36] So with everyone's permission, of course, hit record on a group call and share a behind the scenes experience for what it's like to work with you, but also as less work on your part. Am I right? Am I right? Yeah, we don't want to do. 8 billion hours of work all day, every day. That's just not what we're built to do. We're built to relax. I'm really hammering that home because I just love time. It's great. Okay.
[00:09:01] And the final of the top 10 ways to repurpose your podcast, content, number 10: highlight reels. Every year or every quarter, you could share a highlight reel episode of the best episodes throughout the year. Episodes that you know were audience favorites. So you can look at the metrics to find that out episodes that will continue to provide high value for old and new listeners. All you gotta do is pick the clips that you love and record yourself for 10 minutes outlining what you loved about each one. You know what if you've been doing your audio grams this whole time, just grab the audio gram clips.
[00:09:36] Seriously, grab them, put them in a little line on your multi-track editing software platform, audacity garage, band audition, whatever it is, and then record little wraparounds around it. Like this part of this episode was great. And here's why then you put the clip of the episode and that's it. Those are my top 10.
[00:09:56] I'm going to just list them out here for you again. Number one, a blog post number two, audio grams. Number three, quote graphics, number four, social captions. Number five, an email for your list. Number six, an email funnel number seven, an online course. Number eight IG lives and Facebook lives. Number nine, group coaching sessions. Number 10, highlight reels.
[00:10:21] And that's it. So now you can go forth and effortless, like copy and paste the majority of your existing work and reuse it on other platforms. And it all stems from your podcast content.
[00:10:31] To put this into action, you can head over to my website. I've got the link. In the show notes, of course, and download my 52 week content planning template to start planning your content, stay organized, get rid of that extra overwhelm feeling you get.
[00:10:45] Whenever you start thinking about what you need to be posting on social media or sharing here or there, whatever it works. Trust me. It's a great, great tool. That's it have a lovely Tuesday. This has been one heck of an episode. I'd love to hear what you think. If you have a quick second here at the end of this episode, head on over to Apple podcasts and leave me a written review. I would love to hear what you think, and I will talk to you next week.
[00:11:16] Thanks for listening to Ultimate Podcast Marketing. If you enjoyed the show and found some value in it, it would be. So much to me, if you left a written review and star rating on Apple podcasts, it'll help more people like you find this show. This podcast was produced by me, Emily milling, and edited by Laura Clark.
[00:11:35] And if you're looking for cast production team, look no further darlings. We've got you covered head on over to the ultimate creative.com. Slush podcasting. You can also find us over on Instagram at V underscore ultimate Creek. .